We were recently invited to attend the g2i investment readiness programme, which has been setup by the London Development Agency to help startups both prepare for and seek equity investment.
On the whole it was time well spent. We met with a bunch of VC and Angel investors and got the chance to test out a few of our plans and ideas on them in a no harm no foul environment.
Up to this point, Harmonypark as a company have just been focusing on making really useful apps, but we are now at the point where meeting investors is actually something of mutual interest and it would be fair to say we are now in a much better position to navigate this next stage of our companies development.
The most important part of the process is working out what kind of investor and investment structure is right for you at this point in time, and down the line too; because it is not just about the money.
This post by Jason Fried really struck a chord with us, and as we progressed through the investment readiness programme the stronger the feeling towards taking on the right private investor over VC continued to resonate well. This is due partly because our model involves not one app but many over time (so VC equity is involved, but not into the mothership) and mostly because the idea of involving the right investor to help us grow things is actually quite appealing.
Anyway, back to the original topic, the g2i programme definitely offers startups an interesting segue into their investment phase and even goes some way towards matchmaking entrepreneurs and investors. As such we would definitely recommend other London-based startups get in touch with them for a chat.
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