A little while ago we met guy named Tom Beckenham who had a business idea that made the life of both publishers and ad agencies alike a whole lot easier. We are working together with Tom to help make this idea a living reality.
Specle helps both sides of the ad-format equation stay on spec by automatically keeping subscribing ad agencies up to date and on the ad-spec requirements for each publisher, title and issue their clients are advertising with, and thus reducing the many specifiction related hiccups that happen along the way.
This simple yet well perfromed task can save each ad agency thousands of man hours per year in time lost to chasing correct print and web ad-formats. It also reduces the time overhead for publishers who are endlessley being chased by agencies for these ever-changing specifications. So a real win:win product.
We can also now announce that Specle have just received first round funding.
