We gave a presentation at The Hospital Club on How We Make Apps And Services as part of their "And Then The World Presents " event, a monthly talk exploring the latest innovations in the creative industry.
The audience was a mix of creative/technical types, planners from the advertising industry and brand managers. We hope they now have an interest (if they didn't already) in how an agile/lean approach can also benefit those outside of the startup community.
This slideshare deck tries to capture some of the ad-libbed stuff into a readable online format.
If you're not familiar with the concept of the Minimum Viable Product made famous by Eric Ries, or the simplicity and benefits of introducing A/B Testing, this will hopefully serve as a simple to understand introduction.
As a company we have definitely benefitted from bringing these principles to bare on what we do, be it making apps, web services, product ideation or creating online x offline type installations and experiences.
The main takeout is that testing can actually be a lot of fun when instead of just coming up with ideas you are also tasked with playing around with different variations and putting them out there and comparing efficacy, which happens a lot with startups, but not enough with agencies that market more established businesses.
